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Work info

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Work info

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Role:

Lead Product Designer

Timeline:

Jun 2023 - Apr 2024

Scope:

UX research, product design, and GTM collaboration

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Context

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Context

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Context

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Project Summary

VoiceAI is a web-based AI transcription platform within NeuralSpace’s product suite. It supports real-time and file-based transcription, multilingual speech recognition, and developer APIs for integration.

Impact
  • 30% increase in user adoption post-launch

  • 45% reduction in transcription turnaround time

  • Expansion across Arabic, Indic, and European languages

  • Strong internal and external feedback on clarity and usability

The project involved designing a full-fledged product from MVP to scale, balancing AI capability, usability, and market readiness.

Product Demo

Below is a working overview of the VoiceAI platform, showcasing the core user flows across transcription, AI interaction, usage tracking, and developer configuration.

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The Process

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The Process

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The Process

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Problem & Constraints

NeuralSpace had strong speech and language models, but product adoption was limited by complexity.

  • Existing tools primarily targeted technical users

  • Non-technical users faced onboarding friction

  • The platform needed to support both users in a single experience

  • The product had to scale globally and align with an ongoing rebrand

The constraint was not technical feasibility, but clarity and adoption.

Design Strategy
  • Shipped an MVP to validate workflows before optimizing advanced capabilities

  • Translated backend and LLM complexity into clear system states

  • Designed task-based workflows instead of feature-driven interfaces

  • Used sales and marketing feedback to improve clarity during demos and onboarding

  • Simplified existing product patterns while staying aligned with the rebrand

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MVP

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MVP

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MVP

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MVP Scope

The initial MVP focused on validating core transcription workflows and demand.

Features that were included in the MVP:

  • Real-time transcription

  • File-based transcription

  • Developer APIs and documentation

The MVP established baseline usage and surfaced early friction points across user types.

Insights

Post-MVP insights were gathered through:

Key Insights

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Post MVP

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Post MVP

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Post MVP

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Key Design Changes (Post-MVP)
  1. Introduced text-to-speech for transcription reuse

Enabled users to convert text into speech using multiple voices to support accessibility and content reuse.

  1. Added AI-powered querying directly within transcripts

Introduced Ask Me Anything to allow users to ask questions from transcripts and audio without leaving context.

  1. Made upload and processing status visible in real time

Added progress indicators and status updates to reduce uncertainty during file uploads and transcription.

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Outcomes

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Outcomes

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Outcomes

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Bringing VoiceAI to the World

Design responsibility extended beyond the product interface to how VoiceAI was introduced and understood externally.

Marketing assets were designed to support product launch, feature announcements, and sales enablement, ensuring the platform’s value was clear to non-technical audiences.

Design Focus
  • Translate complex AI capabilities into clear, user-facing value

  • Reduce perceived product complexity

  • Maintain consistency with the NeuralSpace rebrand across touchpoints

Assets delivered
  • Feature walkthrough visuals for Text-to-Speech and Ask Me Anything

  • Social media and launch assets highlighting real-world use cases

  • Campaign visuals supporting multilingual and dialectal speech recognition

Learnings and Takeaways

This project reinforced my ability to:

  • Take a technically complex AI system and turn it into workflows people can actually understand and use

  • Design for both technical and non-technical users without building two separate products

  • Make product decisions that balance usability, system constraints, and go-to-market needs

  • Work closely with engineering, product, data science, sales, and marketing to ship and position a real product

Core takeaway: I can design AI products that are grounded in how systems work, but still feel clear, usable, and ready for real-world adoption.

Designed with <3 by Amulya Vijaywarigya

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Designed with <3 by
Amulya Vijaywarigya

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Designed with <3 by Amulya Vijaywarigya

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