NeuralSpace Branding
Making AI Human
NeuralSpace is an AI-powered platform specializing in multilingual NLP solutions. While its technology was cutting-edge, its brand identity lacked the warmth and human connection that reflected its true mission—bridging language barriers with AI.
Role
Brand Designer
Scope
Jan 2023 - June 2023
Tools
Figma, Illustrator, Photoshop
Team
Alex, Adarsh and Amulya
🔍 The Before: Why Rebrand?
The old identity lacked personality and cultural depth
🔍 Discovery
One important consideration throughout the rebrand was NeuralSpace’s global audience, particularly markets like the Middle East. The identity needed to resonate with users in regions such as Saudi Arabia, where NeuralSpace’s Arabic NLP tools were focused for.
To lay a strong foundation, we facilitated a 3-part brand workshop:
1) Brand Audit & Pain Points
We mapped likes, dislikes, values and gaps in the existing brand.
2) Competitive Landscape
Identified key competitors in STT/NLP:
Direct: Deepgram, Sonix, AssemblyAI (focus on speech services)
Indirect: Google, Azure, IBM Watson (developer tools)
3) Future Vision Mapping
Using sticky-note ideation, the team defined goals like:
🧭 Strategy
From the discovery insights, we built the brand core. Each core element interlocks with the others — just like NeuralSpace's modular, multilingual NLP tools. Each piece contributes to a cohesive identity system.
From this → 🤖 AI-heavy, neural networks, inaccessible
To this → 🌍 Warm, approachable, human-centered AI
🚀 Visual Identity Overhaul
🔥 What Changed?
✔ Logo → Modernized with a cleaner, human-centric approach.
✔ Typography & Colors → New warm, trust-driven palette & fonts.
✔ Illustrations & Icons → Infused cultural diversity & inclusivity.
✔ UI & Marketing Assets → Ensuring brand consistency everywhere.
🌍 Implementation: Where the Brand Lives
✅ Website & Product UI → Unified experience across platforms.
✅ Marketing & Social Media → Strengthened brand presence.
📊 Results & Takeaways
📈 50% increase in brand recognition
📢 80% of surveyed users found the new branding more engaging
🛠 A scalable design system built for future expansion
💡Key Learnings
✔ Branding isn’t just visuals—it’s a strategic business tool.
✔ Consistency builds trust & recognition.
✔ AI can feel human & tech-forward at the same time.
“This finally looks like us and sounds like us too.”